HORSESHOE BAY RESORT GOLF ACADEMY ANNOUNCES STRATEGIC PARTNERSHIP WITH CALLAWAY GOLF - The Golf Wire

October 23, 2024

HORSESHOE BAY, TX – Horseshoe Bay Resort, the premier golf resort destination in the Central Texas Hill Country and part of the Crescent Hotels & Resorts Latitudes collection, proudly announces a strategic partnership between its renowned Horseshoe Bay Golf Academy and Callaway Golf, one of the leading innovators in golf equipment and technology. This collaboration is designed to enhance the training and performance experiences for all who visit the resort.

The Horseshoe Bay Resort Golf Academy, which will officially open its 3,000-square-foot Academy building and surrounding 80,000-square-foot practice and training facility later this year, will integrate Callaway’s cutting-edge equipment, including the latest drivers, irons, wedges, and putters. Guests will also have exclusive access to Callaway’s advanced custom club fitting services and technology, allowing them to find the perfect match for their game and optimize their performance on the course.

“We are thrilled to join forces with Callaway Golf to offer our guests the highest level of instruction and equipment,” said Anthony Holder, Director of Golf Operations at Horseshoe Bay Resort. “This partnership aligns with our commitment to delivering a world-class golf experience, and we look forward to offering our golfers the tools they need to elevate their game.”

As part of the partnership, the Golf Academy will also host a series of Callaway Golf Demo Days throughout the year, where golfers can test the latest products and receive expert advice from Callaway’s professional staff. In addition, resort guests will enjoy exclusive discounts on Callaway gear and equipment when booking their golf instruction packages.

“Callaway Golf is proud to grow and expand its partnership with the renowned Horseshoe Bay Resort, ensuring that our innovative family of golf equipment and products help their esteemed members and clientele play better and enjoy the game with greater satisfaction,” said Laura Lewis, Callaway Golf’s Sr. Director of Sales. “The new Horseshoe Bay Resort Golf Academy promises to be an outstanding state-of-the-art facility and we’re proud to have a key presence across their dynamic golf property.”

This strategic collaboration will continue to elevate Horseshoe Bay Resort as a premier golf destination, offering both seasoned players and beginners an unparalleled training experience in one of the most beautiful settings in the Texas Hill Country. Horseshoe Bay Resort is annually ranked as one of the top 100 resorts in the country by GOLF Magazine, Golfweek and Golf Digest.

The acclaimed lakefront destination boasts four award-winning 18-hole championship layouts – Apple Rock, Ram Rock and Slick Rock all designed by the legendary Robert Trent Jones, Sr., and Summit Rock, an exclusive members-only Jack Nicklaus Signature design, as well as the breathtaking, fully-lit 18-hole, par-72 Whitewater Putting Course, which also exclusively uses Callaway golf balls and Odyssey putters. Horseshoe Bay Resort is a never-ending golf utopia for adventure-minded visitors of all ages and skill levels. Horseshoe Bay Resort is a luxury destination located on the shores of Lake LBJ in the heart of the Texas Hill Country. Known for its championship golf courses, world-class amenities, and exceptional service, the resort offers a unique blend of recreation, relaxation, and adventure for guests of all ages.

For more information about the partnership or to book a session at the Horseshoe Bay Resort Golf Academy, please visit HSBResort.com

Callaway Golf is a leading manufacturer of premium golf equipment, known for its innovation and commitment to improving the game for players of all levels. With products ranging from drivers and irons to golf balls and apparel, Callaway Golf is dedicated to providing golfers with the tools they need to play their best.

Topgolf Callaway Brands Corp. (NYSE: MODG) is an unrivaled tech-enabled Modern Golf and active lifestyle company delivering leading golf equipment, apparel, and entertainment, with a portfolio of global brands including Topgolf, Callaway Golf, TravisMathew, Toptracer, Odyssey, OGIO, Jack Wolfskin, and World Golf Tour (“WGT”). “Modern Golf” is the dynamic and inclusive ecosystem that includes both on-course and off-course golf. For more information, please visit https://www.topgolfcallawaybrands.com.

Horseshoe Bay Resort is one of America’s largest golf and lakeside resort destinations. It is located 45 minutes from Austin on more than 7,000 picturesque acres of the Texas Hill Country and along the spectacular shores of constant-level Lake LBJ. The AAA Four Diamond resort is part of the Crescent Hotels & Resorts management company’s distinguished Latitudes lifestyle hotels and resorts division. It features four championship golf courses designed by World Golf Hall of Fame members Robert Trent Jones Sr, and Jack Nicklaus, as well as the exciting 18-hole natural grass Whitewater Putting Course.

Horseshoe Bay Resort has invested $150+ million in a property-wide capital improvement program and new construction. The work included enhanced guest accommodations and meeting spaces, as well as renovation of the golf courses, club houses, and construction of the Cap Rock Golf Academy scheduled to open in Fall 2024. The resort also features a lakeside spa, tennis and pickleball facility with 28 courts, a full-service lake marina, and a private airport. For more information and reservations visit www.hsbresort.com or call 877-611-0112.

Crescent Hotels & Resorts is an award-winning, nationally recognized, operator of hotels and resorts with over 120 properties in the United States & Canada. Crescent is one of the few elite management companies approved to operate upper-upscale and luxury hotels under the brand families of Marriott, Hilton, and Hyatt. Crescent also operates a collection of independent and lifestyle properties under the Latitudes Collection umbrella. These properties include PGA National Resort, Horseshoe Bay Resort, and The Opus Westchester, Autograph Collection. Powered by innovative, forward-thinking experts, Latitudes is a modern management platform for lifestyle hotels and resorts where creative concepts connect with modern travelers from urban boutique hotels to oceanside luxury resorts.

Crescent’s clients include premiere REITs, private equity firms and major developers. For more information, please visit www.crescenthotels.com and www.latitudesbycrescent.com or connect with Crescent on LinkedIn.

Media Contacts:

Kevin Frisch PRCarl Mickelson(512) [email protected]

Kevin Frisch(989) [email protected]